Popular tenancy app gains 20,000 new users every month
August 2025 – The proptech platform tlyfe has officially crossed the 200,000 downloads milestone in the UK, with an impressive uptake of approximately 20,000 new tenant users each month. The app offers digital tools designed to simplify tenancy processes—from managing agreements and deposit protections to securely storing documentation and facilitating communication between tenants and landlords.
Notably, while Tlyfe’s partnership with the Tenancy Deposit Scheme (TDS) is longstanding rather than new, it remains a cornerstone of the platform’s trust-building features. Through the integration, tenants can effortlessly confirm their deposits are protected, and landlords can ensure compliance with UK deposit protection laws via the app.
CEO Adam Pigott comments, ‘we are hugely humbled by the take up response to the tlyfe app, and for all the help and support of TDS and of course our team and the TDS team, in a lettings landscape undergoing seismic changes, tlyfe is proving to be a trusted tenant companion – and a tech-enabler for compliance, convenience and transparency for other stakeholders.’
Market Context: A rental landscape under pressure
- Rent Inflation and Cost-of-Living Struggles
Despite a gradual easing in inflation, private rents continue to climb. In the 12 months to July 2025, UK-wide average monthly private rents rose by 5.9% to £1,343, down from 6.7% in June. However, regional disparities remain stark, rents surged 8.9% in the North East, while London experienced a 6.3% rise. Separately, inflation in private rent for low-income households hit 4.5%, outpacing the national average and highlighting growing affordability challenges. (ONS).
- Shrinking Rental Supply and Market Strain
The rental market faces supply pressures: the Royal Institution of Chartered Surveyors (RICS) recently reported the steepest drop in new rental listings since the start of the COVID‑19 lockdown—a concerning sign of dwindling landlord engagement. This contraction is expected to sustain upward pressure on rents, further stretching tenant affordability.
- Ongoing Legal Shake-Up: The Renters’ Rights Bill
The Renters’ Rights Bill, currently progressing through Parliament, is poised to enact sweeping reforms, including the ending “no-fault” (Section 21) evictions, replacing fixed-term contracts with periodic tenancies. Capping rent increases to once per year, linked to market rates.
Abolishing rental bidding wars and banning discrimination against tenants with children or on benefits. Establishing a private rented sector database, a new ombudsman, and a decent homes standard. Introducing enforcement mechanisms and tougher penalties for non-compliant landlords
While tenants and advocacy groups broadly welcome these protections, landlords and legal analysts warn the reforms may spur more legal disputes, risk overwhelming courts, and potentially discourage new landlords from entering the market—further tightening supply
Why tlyfe’s growth matters now
Market Responsiveness – Tlyfe’s weekly adoption rate of 5,000 users underscores a growing demand for streamlined, transparent rental processes—increasingly essential when tenants face rising costs and legal changes.
Compliance-First Features – With TDS integration, Tlyfe minimizes deposit-related friction and ensures both tenants and landlords stay on the right side of the law.
Digital Efficiency Amid Reform – As the Renters’ Rights Bill ushers in new mandates—like periodic tenancies, rent caps, and ombudsman processes—Tlyfe’s digital toolkit positions it as a timely ally for users navigating the evolving legal landscape.
|
Metric |
Value |
|
Total Downloads |
200,000+ |
|
Monthly New Users |
20,000 |
|
Market Trends |
Rising rents; shrinking supply; inflation pressures |
|
Legal Reforms |
Renters’ Rights Bill impacting tenancy norms |
|
tlyfe’s Role |
Tech-enabler for compliance, convenience, transparency |
tlyfe’s success story is emblematic of how innovative technology can address fundamental frictions in the UK’s rental market. Through sustained growth and strategic positioning alongside TDS, tlyfe is well-placed to support both tenants and landlords through a transformative phase in private renting.
Full disclosure CEO Adam Pigott & CIO and Founder Shahad Choudhury were the second ever clients that we had when we first started Proptech-PR all those years ago, their ‘overnight success’ has definitely been one grinding day after the other, and a blueprint of what useful and succesful tech in the lettings space look like.
To download the app use this LINK.
Andrew Stanton CEO Proptech-PR
Andrew Stanton Founder & Editor of 'PROPTECH-X' where his insights, connections, analysis and commentary on proptech and real estate are based on writing 1.3M words annually. Plus meeting 1,000 Proptech founders, critiquing 400 decks and having had 130 clients as CEO of 'PROPTECH-PR', a consultancy for Proptech founders seeking growth and exit strategies. He also acts as an advisory for major global real estate companies on sales, acquisitions, market positioning & operations. With 200K followers & readers, he is the 'Proptech Realestate Influencer.'
- Andrew Stantonhttps://proptech-x.com/author/andrew-stanton/
- Andrew Stantonhttps://proptech-x.com/author/andrew-stanton/
- Andrew Stantonhttps://proptech-x.com/author/andrew-stanton/
- Andrew Stantonhttps://proptech-x.com/author/andrew-stanton/
