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PROPTECH-X ‘Proptech & Property News’: Free Visitor Registrations now open for London Proptech Show 2024 Feb 27-28 | The Guild unlocking success through the power of mystery shopping

Free Visitor Registrations now open for London Proptech Show 2024 Feb 27-28

Using this LINK you can now register for fee to be part of the annual two-day London Proptech show,  held on the 27-28 February, 2024 at ExCeL London. Delegates will be able to immerse themselves in the cutting-edge world of Proptech, discover groundbreaking innovations, and network with industry pioneers.

By booking today, you are guaranteeing to be part of the platform where real estate meets innovation & technology. This year looks to be a much bigger and better version of the inaugural London Proptech Show last year.

Last year I was lucky enough to be the official Host and MC and I know there were over 240 Proptech companies and affiliated organisations who attended with over forty speakers, and a huge amount of knowledge and networking took place. To see who took part last year last year use this LINK.

As you can see it was a lively and fun event as well as being highly educational and thought provoking. In the photograph below is myself Andrew Stanton as Host/Moderator and the panel including Dharmesh Mistry, Matthew Black and Dr Oladarin discussing the topic of De-carbonisation – ‘Becoming sustainable with the latest in Proptech.’

The event was a truly global event with many speakers and companies who exhibited coming from across the globe, which gives the London Proptech Show so much depth and value to those looking to become more expert in the world of property technology and real estate.

The London Proptech Show will host a top-tier speaker line up and a comprehensive gathering of experts, policy makers, investors, startups, property developers, etc who will address the current challenges, deliberate on latest trends & most-exciting advancements in the proptech industry.

The content was a main highlight in the inaugural edition that provided participants with a unique perspective on the future of real estate, this year #PTS24 will again feature a high value actionable conference programme, providing participants with key insights into policy and regulatory frameworks and the technological disruptions in the real estate industry that have created numerous investment opportunities.

With two- days of power packed presentations, panel discussions, Q&A sessions, 1-2-1 meetings, etc participants will be provided with highly engaging networking and business matchmaking opportunities to make indelible business connections with like-minded individuals who are spearheading the proptech movement.

With a special focus on startup pitch programmes and investment sessions, entrepreneurs will have an exclusive chance to pitch their ideas in front of VCs and find potential partners for their business.

Remember it is free to register so save the date/s and use this LINK to secure your place, meet old friends, make new ones and learn what is happening right now across various verticals of the proptech and real estate verticals.


#proptechshow #pts #proptechshow2024 #londonproptech #realestate #propertymanagement #propertyinvestment #construction #london #techinnovation #propertydevelopment #ukproptech #realestateinvesting


The Guild unlocking success through the power of mystery shopping

In the latest episode of The Home Stretch podcast, Iain McKenzie, CEO of The Guild of Property Professionals, is joined by Annabel Goulden, Head of KnowYourMarket, to dive into the world of mystery shopping and its transformative impact on the property sector.

KnowYourMarket, a leading mystery shopping and market research company operating within the homeowner and home mover sector, takes centre stage in this engaging discussion. Goulden sheds light on the crucial role KnowYourMarket plays as the reputation management component of the digital marketing sphere, focusing on monitoring lead management, sales processes, and identifying missed sales opportunities.

The podcast episode unveils the behind-the-scenes operations of KnowYourMarket, touching upon its consultative approach in working with clients to enhance various areas of their business. Goulden highlights the importance of using mystery shopping results not just for assessment but as a catalyst for implementing positive change and, ultimately, fostering growth within companies. 

McKenzie, drawing from his extensive industry experience, reminisces about the evolution of mystery shopping over the past 30 years. The conversation delves into the misconceptions surrounding mystery shopping and how it has transitioned from a tool to catch individuals out to a valuable training resource that aids in refining sales processes.

“Mystery shopping is not about micromanaging staff, but rather a training tool designed to help businesses improve processes and grow. It is identifying areas that require improvement and investing in targeted training that will help staff members,” Goulden adds. “If you’re not investing in your staff members, your growth is going to be limited, because if you can’t help them handle inquiries in the right way, then how are they going to maximise sales opportunities?

Goulden shares the intricate details of KnowYourMarket’s methodology, explaining how they measure and assess various aspects of an estate agent’s performance, from email responses and phone calls to physical visits and property viewings. The podcast uncovers the significance of understanding customer needs and utilising mystery shopping as a tool for ongoing improvement.

Amongst other topics, the episode also touches upon regional variations in mystery shopping scores, revealing a surprising North-South divide. Goulden discloses findings from negotiator mystery shops, indicating a significant difference in scores between the Midlands and the South, challenging preconceived notions about the correlation between fees and customer experience.

Listeners gain valuable insights into the post-mystery shop process, where KnowYourMarket adopts a consultative approach to offer training and improvement suggestions. Goulden explains how they collaborate with well-known industry trainer Tony Morris to ensure that the feedback leads to tangible improvements in estate agents’ performance. “After we have the result of the mystery shop and assessed the data, Tony will go into the branch or agents can have access to his estate agency university online. We would mystery shop again the following quarter and measure whether there’s been any improvements, or what areas still require attention,” she comments.

McKenzie emphasises the importance of reputational management in the property sector, pointing out that flooding a subpar estate agent with leads does not translate to success. The conversation touches on the vital role of training and development in creating a positive workplace culture, contributing to higher retention rates and improved business outcomes.

Speaking about the latest episode, McKenzie says, “Self-learning and development is crucial within the sector and tools such as mystery shopping provide valuable insight and data to help businesses understand how they can improve the customer experience.” For more information and to listen to the full episode, visit The Home Stretch Podcast.


Andrew Stanton’s PROPTECH-X ‘Proptech & Property News’ in association with Estate Agent Networking & News Now publications. #proptech #property #realestate #digitaltransformation #startups

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Andrew Stanton Founder & Editor of 'PROPTECH-X' where his insights, connections, analysis and commentary on proptech and real estate are based on writing 1.3M words annually. Plus meeting 1,000 Proptech founders, critiquing 400 decks and having had 130 clients as CEO of 'PROPTECH-PR', a consultancy for Proptech founders seeking growth and exit strategies. He also acts as an advisory for major global real estate companies on sales, acquisitions, market positioning & operations. With 100K followers & readers, he is the 'Proptech Realestate Influencer.'

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