The Guild of Property Professionals launches Residence – new UK-wide premium property magazine
The Guild of Property Professionals has announced the launch of Residence, a new UK-wide premium property magazine thoughtfully curated for distinction and designed to help Guild Members stand out in the upper end of the market.
Launched as part of The Guild’s enhanced Marketing Pack service, introduced in 2025, Residence is a powerful new marketing tool that strengthens agents’ premium positioning while demonstrating their connection to a trusted national network. Every property marketed through The Guild Marketing Pack service will now benefit from a dedicated page in Residence, ensuring standout exposure within a high-quality, aspirational publication tailored to the higher end of the market.
Residence provides Guild Members with a unique publication strategy that spans both local and national audiences, reinforcing their ability to operate beyond their immediate marketplace. As a high-impact, premium “leave-behind,” the magazine is ideal for use at valuations, client meetings, and when prospecting new instructions. It also serves as a compelling in-office asset, allowing visiting clients to browse an array of high-end properties marketed by The Guild network, subtly reinforcing quality, credibility, and premium positioning.
With an already extensive suite of marketing assets available to Members, Residence adds a further dimension to The Guild’s offering. It gives agents another tangible way to justify higher fees, showcase their reach, and underline their expertise in the top end of the property market.
Beyond its physical presence, Residence also opens new digital opportunities. Members can share the magazine across social media and email campaigns, aligning their brand with high-end property and lifestyle content. To support this, The Guild’s marketing team has developed a suite of digital assets to help Members effectively promote Residence across their own channels.
Looking ahead, the magazine is also designed to support future growth. Members are encouraged to use the inaugural issue as a benchmark, preparing standout listings for inclusion in future editions and ensuring continued premium representation.
“Residence isn’t just a magazine, it’s a sales asset,” said Iain McKenzie, CEO of The Guild of Property Professionals. “It has been created to help our Members stand out, win trust, and secure instructions. At The Guild, we are consistently finding new ways to enhance our offering and add genuine value for our Members. Residence is another example of how we continue to evolve our marketing support, ensuring our Members have the tools they need to remain at the forefront of their market.”
With the launch of Residence, The Guild of Property Professionals continues to reinforce its commitment to innovation, quality, and empowering its Members with tools that truly make a difference. The Guild is an award-winning network of some of the best independent estate agents from across the UK.
The Guild is a sign of professional excellence that agents can use to differentiate themselves from their competitors and assure clients that they will act with knowledge and integrity to achieve results, the three core values of The Guild. To allow agents to perform a superior service, The Guild offers marketing, business and technology services to its Members.
Andrew Stanton CEO Proptech-PR
