Alas, poor Yorick! I knew him, Horatio” UK Estate Agents to go Danish style

Government suggests professionalising property agents by adopting the Danish protocol

Extract from the Open consultation Government Home Buying and Selling reform consultation – closing date 29th December

‘Estate agents play a pivotal role in the home buying and selling process and many provide an excellent service. However, too many are failing consumers. Compared to other property professionals and international norms, the sector is lightly regulated. This contributes to low public trust scores with only 37% of people expressing trust in the profession (November 2024 Ipsos MORI Veracity Index).

Low trust, a lack of qualifications, and the absence of minimum professional standards increase the industry’s burdens, creating additional legal and administrative work for conveyancers. 

We propose introducing a Code of Practice setting out the minimum standards expected of all residential property agents, including estate, letting, and managing agents. We will explore the most effective delivery options for maximising the impact of the Code but expect that National Trading Standards, the redress schemes, professional bodies and the courts would use it to drive up standards. 

On 4 July 2025 the government consulted on the introduction of mandatory minimum qualifications for managing agents of leasehold, commonhold, and share of freehold properties and estate managers of freehold estates. This consultation closed on 26 September, and we are analysing responses.

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Andrew Stanton CEO Proptech-PR

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How to get Proptechs from MVP to EXIT  

CEO Andrew Stanton : The quiet work behind making Proptech credible and profitable

Reporter Zara Stanton 

Proptech has spent years trying to prove its relevance to the property industry. New platforms appear daily, capital flows in cycles, and “disruption” is promised more often than it is delivered. What is far less common is the work required to make innovation credible in a sector that values trust, experience, and long-term thinking. This is the niche that for the last nine years CEO Andrew Stanton has chosen to operate in.

As founder of Proptech-PR and Proptech-X, Stanton’s role extends well beyond marketing or media exposure. At its core, his work is advisory. He operates as a strategic partner to proptech founders, helping them think through not only how their businesses are communicated, but how they are positioned, perceived, and understood by the market they are trying to serve.

On the other side of the business he also runs an advisory service for the c-suite, providing 360 market intelligence, strategy, and access to a world class network built over decades, who can help seniors de-risk their operations with sound advice.    

Proptech-PR functions as a consultancy for proptech founders and leadership teams, it is not a Public Relations enterprise, Stanton used the name PR as an ‘in-joke’, as he learned by talking to numerous CEO’s that tens of thousands was being spent blindly by property technology companies on PR with zero ROI.

Since 2017 Andrew’s company has successfully worked 1:1 with proptech founders advising over 170+ companies with a combined market cap of £1.47Bn, supported 14 exits, raised £2.1m for founders, and delivered more than 4,100 strategic introductions, leading to commercial partnerships, integrations, and JV’s.

As importantly he has helped them shape their commercial strategy, sales performance and market positioning. Using his personal endorsement to speed sales cycles and build trust and visibility in a crowded market place.

His biggest strength is ‘he thinks a lot’, and provides bespoke pathways for each company to follow, often looking to get them from MVP to exit, or from £100,000 MRR to exit. It involves getting clients to speak with key people to open their minds, galvanise commercial opportunities and knit together a service with repeatable sticky growing revenue.

What Andrew does is designed for businesses that have built something technically sound but often struggle with the same questions: how to explain complex products simply, how to speak the language of property rather than technology, and how to build credibility with customers, investors, and partners who are naturally sceptical of over-promised innovation. Stanton works with founders to refine their narrative, stress-test their positioning, and align their messaging with the realities of the property industry.

This advisory role involves challenging assumptions, clarifying go-to-market strategy, and helping founders understand how their solution fits into existing workflows, regulation, and decision-making structures. In an industry where adoption is slow and relationships matter, this level of strategic discipline is often the difference between attention and traction.

At its core the digital publication Proptech-X Proptech & Property News also founded and run by Stanton, complements this work by shaping the wider conversation. It provides a platform where proptech is discussed with maturity rather than hype, and where founders are encouraged to explain not just what their technology does, but how it creates real-world value. Through editorial content, interviews, and analysis, Proptech-X acts as a lens on the sector, reinforcing the standards of clarity and credibility that Proptech-PR applies at a company level.

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Andrew Stanton CEO Proptech-PR

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Week 31: Strategic Consultations & Partner Models

In this weekly series, we explore how the commercial real estate industry is being transformed by data and digital infrastructure. Guided by the principles in Peak Property Performance, we unpack a new idea every week to help owners unlock value, reduce risk, and future-proof their portfolios. Learn more about OpticWise and Bill Douglas, (main picture below) the authors of this series.

At this point in our series, we’ve covered a wide spectrum of topics—from the invisible value of digital infrastructure to the monetization of connectivity and the strategic framing of technology during investor pitches.

Now, let’s bring it down to a simple question:

What does it look like to put all this into action—together?

Whether you’re a property owner, asset manager, or strategic partner, the best results come not from ad hoc tech projects—but from strategic collaboration.

You can certainly do all of this yourself, that’s why we published the book on this – to give away the what to do and the strategy of how to do it. Yet, many CRE firms want help, and for that reason we offer two distinct ways to engage:

1. PPP Digital Infrastructure Review – Strategic Consultation

The PPP Digital Infrastructure Review is our flagship diagnostic—a structured evaluation across six critical domains of Data & Digital Infrastructure (DDI). It’s the best way to:

• Assess readiness across connectivity, sensors, control, access, governance, and data aggregation
  
  
• Understand where current infrastructure is holding you back
  
  
• Map the short- and long-term pathways to performance-based improvements

For most owners, this isn’t just a tech audit. It’s the start of a business strategy conversation:

• Where is the value leaking?
  
  
• What systems are redundant or underutilized?
  
  
• What KPIs are invisible today but critical to NOI, ESG, or retention?

The review is fast, actionable, and vendor-agnostic. It gives you the clarity and confidence to move forward—at your own pace, with the right partners.

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Andrew Stanton CEO Proptech-PR

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