How AI search is reshaping the Web
With ChatGPT, Gemini and XAI now answering property questions that once went straight to Google, estate agents face a new digital battleground. AI search is reshaping how buyers, sellers, landlords and tenants discover information, and websites that arenโt optimised for this shift are rapidly falling behind.
To help agents stay ahead, Ben Sellers, Co-Founder of Starberry, part of Nurtur, has released a clear framework outlining the 10 essential steps estate agents must take to ensure their websites are visible and recommended by the new generation of AI tools.
Structured data is non-negotiable โ AI tools donโt scan sites like humans, they parse data. Add schema.org structured data for properties, local business info, reviews, FAQs and more. This gives AI models the confidence to cite and summarise your content.
High-quality, human-sounding content with built-in Q&A โ โAI assistants answer user questions, so your content needs to be the answer,โ advises Sellers. โThat means investing in natural-sounding, hyperlocal, informative content and structuring it with clear questions and answers.โ
For example: โHow long does it take to sell a house in [Location]? What are average rental yields in [Postcode]? Is now a good time to buy in [Town]? Sellers notes that these Q&As should feature across service pages, area guides and blogs. AI tools actively look for structured, conversational responses and will skip sites that donโt offer them.
Topical authority and internal linking โ AI doesnโt just value individual pages, it values site-wide expertise. Build topical clusters (e.g., โSelling Your Homeโ, โArea Guidesโ, โLandlord Tipsโ) that link together to reinforce your authority. A strong internal linking structure makes your content easier for AI to trust and recommend.
Andrew Stanton CEO Proptech-PR
Launch of AI tool that gives commercial lease analysis
Leasecake, the lease management platform that transforms real estate risk into opportunity, today announced the launch of Leasecake LIFTโข: the Lease Intelligence and Favourability Tracker. This groundbreaking AI tool analyses commercial leases, flags risk, and delivers instant, actionable insights, empowering operators to negotiate stronger terms, avoid costly oversights, and scale faster with confidence.
With this first-of-its-kind innovation, it is revolutionizing how growing brands and multi-location tenants navigate the critical but often overlooked details buried in lease language. As companies grow and take on more locations, the complexity and risk hidden in lease agreements grow with them. From ambiguous CAM clauses to missing flood protection or problematic exclusivity terms, small oversights can snowball into major financial consequences. Leasecake LIFT helps identify and eliminate that risk before it impacts the bottom line.
โWe are on a mission to transform real estate risk into opportunity, and Leasecake LIFT is the next step in that journey. This is our third release of AI-infused capabilities, and like the others, itโs grounded in practicality, not hype,โ said Scott Williamson, CEO. โOperators are overwhelmed with labour, supply chain, and operational execution. Real estate is a critical component of their ability to grow, but they donโt have time to decode complex lease language. This new offering directly addresses the challenge so our customers can reduce overall expense and get stores online faster to drive more revenue.โ
It uses intelligent AI workflows and expert-calibrated scoring models to analyse every key area of risk within a lease, assigning each a โLIFT Scoreโ. This delivers unprecedented visibility across the entire portfolio, including any new leases prior to signing, empowering operators to make faster, smarter decisions aligned with their growth strategy.
โWe believe Leasecake LIFT can be essential to cut through the noise and pinpoint what matters, saving days and sometimes weeks of back and forth lease negotiations,โ says Kristi Mailloux, Partner at Three 20 Capital Group. โAs a PE fund, and for fast-growing operators like us, that speed could translate directly to hitting opening dates and driving revenue faster.โ
Andrew Stanton CEO Proptech-PR
How data and digital infrastructure unlocks value in commercial real estate
Week 12: The Tenant Experience Flywheel โ From Data to Delight
Welcome to Week 12 of our 52-week series exploring how data and digital infrastructure can unlock value in commercial real estate.
Iโm Bill Douglas, CEO of OpticWise and co-author of Peak Property Performance. This series shares actionable insights for owners looking to improve NOI, tenant retention, and long-term asset performance.
Over the past few weeks, weโve focused on connectivity, interoperability, and system flow. This week, we shift to the human side of digital infrastructureโbecause at the end of the day, tenants donโt lease square footage. They lease experience.
Experience is no longer a luxury; itโs an economic driver. The buildings that retain tenants the longestโand attract the best onesโare those that deliver seamless, responsive, tech-enabled environments. This isnโt just a hospitality play. Itโs the flywheel effect of great data and digital infrastructure.
Hereโs how it works:
- Step 1: Intentional digital infrastructure enables real-time data collection (Wi-Fi usage, access patterns, occupancy, comfort levels, etc.).
- Step 2: That data informs service deliveryโautomated temperature adjustments, proactive maintenance, better amenity planning.
- Step 3: Tenants experience less friction, more satisfaction, and stay longer.
- Step 4: Retention drives NOI. And the cycle begins again, powered by data.
This flywheel isnโt possible without a foundation of digital visibility and control. And most portfolios donโt have it. Theyโre running blindโor worse, relying on third-party platforms that obscure the tenant relationship.
Thatโs why we developed the PPP Digital Infrastructure Review. It helps owners identify the breakdowns, gaps, and blind spots across their properties and transform them into seamless, smart, tenant-centric ecosystems.
Andrew Stanton CEO Proptech-PR
