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PROPTECH-X : News Roundup – Seven Days of Articles & Analysis

Made Snappy 360 virtual tours speed property sales saving agents money

The UK property market is experiencing a significant transformation, with estate agencies increasingly adopting virtual tour technology to streamline the sales process and reduce operational costs. Made Snappy 360, a leading provider of virtual tours and floor plans, is at the forefront of this shift, offering an innovative solution that allows estate agents to create comprehensive virtual property tours with just one image per room using a 360 camera.

With over 600 estate agents across the UK now utilising Made Snappy 360’s services, the benefits of this cutting-edge technology are clear. Recent data reveals that properties listed with virtual tours sell up to 31% faster than those without, according to research from Matterport. Furthermore, a study by Zillow indicates that listings featuring virtual tours receive 50% more views compared to those without.

Virtual tours are not only enhancing the visibility of property listings but are also proving to be a cost-effective solution for estate agencies. Traditional property viewings can be time-consuming and resource-intensive, often requiring multiple visits before a sale is secured. By offering virtual tours, agencies can reduce the number of physical viewings needed, leading to significant savings in both time and money.

Made Snappy 360’s technology makes it easier than ever for estate agents to create engaging virtual tours. With the ability to generate a full virtual tour and floor plan from just one image per room using a 360 camera, agents can quickly and efficiently showcase properties to potential buyers. This streamlined process not only reduces the time agents spend on-site but also ensures that listings go live faster, further accelerating the sales process.

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VerifyTrusted launches unique review service to win agents more business

Every Estate and Letting agent relies upon reviews and testimonials to win new business, but having put in the hard work to get them, a large number of them go hidden. VerifyTrusted addressed this today by officially launching its powerful new plug-in designed to help businesses leverage value from their existing reviews at super low cost and zero effort.    

Unlike other review platforms, this simple yet robust solution aggregates reviews from various sources, empowering businesses to enhance their credibility and boost their success. By searching out and finding all reviews and shining a spotlight on them. Working on autopilot, VerifyTrusted’s solution addresses the critical need for businesses to effectively manage and showcase customer feedback from multiple review sources such as GoogleAllagents, Facebook and many more.

As Ian Dobrin co-founder explains,

‘Agent’s new business comes from reputation, often when VerifyTrusted gets a new agent as a client they may have 50 reviews, using our software we find they actually have another 50 genuine reviews that they were unaware of, sometimes many more, just think how that powers their position in their local marketplace – they have put in the effort we make sure everyone knows how good they are.’  

Jet Chohan co-founder adds, ‘VerifyTrusted is an Agent’s Beacon of Excellence.’

‘Estate Agents and Lettings Agents are brilliant at selling and letting property, but are too busy or just do not understand how to drive new business digitally. Which costs them as it is where the public now searches, that is why VerifyTrusted has a Unified Review Reputation Page. It combines reviews from multiple sources into a single, easy-to-navigate platform, simplifying management and response efforts.’

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KnowYourMarket unveils Q2 2024 Benchmark Report

KnowYourMarket, a leading mystery shopping and market research firm within the homeowner and home mover sector, has released its highly anticipated Benchmark Report for Q2 2024. The report offers an in-depth comparative analysis of key market statistics, comparing data from the second quarter of 2023 to the second quarter of 2024. This edition provides critical insights into how the market and estate agents’ performance have evolved over the past year, offering valuable information for industry professionals.

The Q2 2024 Benchmark Report delves into a variety of performance metrics, including overall estate agency scores, average scores per type of mystery shop, sales compliance, and customer experience. It also reveals how estate agents performed against key industry benchmark questions, shedding light on crucial areas where improvement is needed.

Annabel Goulden, Head of KnowYourMarket, part of nurtur.tech, shared her thoughts on the report’s release, stating, “Our benchmark report offers a thorough analysis of the evolving property market landscape. By reviewing key metrics and benchmarks, agents can gain critical insights into market trends and anonymised performance data.”

KnowYourMarket excels in gathering extensive data through web, call, and face-to-face mystery shopping, enabling a detailed evaluation of estate agents’ performance. Goulden underscored the value of this data, explaining, “Mystery shopping can be a powerful strategic tool that businesses can use to refine processes and drive growth. By pinpointing areas for improvement and investing in targeted training, companies can optimise sales opportunities and elevate customer satisfaction.”

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Andrew Stanton Founder & Editor of 'PROPTECH-X' where his insights, connections, analysis and commentary on proptech and real estate are based on writing 1.3M words annually. Plus meeting 1,000 Proptech founders, critiquing 400 decks and having had 130 clients as CEO of 'PROPTECH-PR', a consultancy for Proptech founders seeking growth and exit strategies. He also acts as an advisory for major global real estate companies on sales, acquisitions, market positioning & operations. With 100K followers & readers, he is the 'Proptech Realestate Influencer.'

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