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PROPTECH-X : News Roundup – Seven Days of Articles & Analysis

Premium estate agency unveils ambitious plans to accelerate international expansion

Fine & Country, the premium estate agency brand renowned for its distinctive marketing and high-end property expertise, has announced plans to significantly expand its international footprint as part of its long-term growth strategy. Over the past 25 years, Fine & Country has grown exponentially across the UK, establishing itself as a market leader in the premium residential sector while also successfully entering a number of international markets.

Building on this strong foundation, the brand’s vision is now firmly focused on replicating its UK success on a global scale and taking its international presence to new heights.

As part of this strategy, Jonathan Handford, who stepped in as Interim Managing Director during Nicky Stevenson’s maternity leave, has been retained as a consultant with a specific remit to drive international expansion. With extensive, hands-on experience and a deep understanding of the Fine & Country brand, Handford will play a pivotal role in spearheading growth across key global territories.

In addition, Fine & Country has strengthened its international infrastructure with the appointment of Tara O’Donovan as International Onboarding Manager, who returns to the business in this new role. Working closely with internal teams and key stakeholders, O’Donovan will shape, implement, and manage the onboarding of international Licensees, providing a structured, end-to-end programme that ensures consistency, operational confidence, and alignment with Fine & Country’s premium brand standards as the global network continues to expand.

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Speaking about the brand’s vision, Nicky Stevenson, Managing Director of Fine & Country, said: “International expansion has always been part of Fine & Country’s DNA, but 2026 will mark a step change in our ambitions. Our goal is to expand into at least five additional premium international markets during the year, making cross-border growth a clear strategic priority. We see significant opportunity to build on our strong reputation and proven model, while supporting our network with increased global reach.”

Andrew Stanton

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Andrew Stanton CEO Proptech-PR

 


 


 


 

New Analysis Reveals Off-MLS Sellers in North Carolina Markets Left $406 Million on the Table in 2025

RealReports and Doorify MLS data shows on-MLS listings outperform off-market sales by 13.4% across nearly 8,000 transactions
Raleigh, NC (February 4, 2025) – RealReports, the AI-powered real estate intelligence platform, today announced the release of a new collaborative analysis with Doorify MLS examining the real financial impact of selling homes on-MLS versus off-market or For Sale By Owner (FSBO).
The findings are stark: homeowners who sold properties off the MLS in Doorify MLS’s market left an estimated $406 million in unrealized value in 2025 alone. On average, homes marketed through the MLS sold for 13.4% more—approximately $51,000 per transaction—than comparable off-MLS sales.
The analysis was powered by Sightline, RealReports’ MLS analytics tool that combines listing data from Doorify MLS with sales and public-record data from RealReports’ nationwide data corpus. Sightline refreshes monthly, enabling MLSs to continuously measure and communicate the tangible value of MLS participation to members and consumers.
“This data gives us something the industry desperately needs right now: proof,” said Matt Fowler, CEO of Doorify MLS. “In our market, sellers who listed on the MLS consistently achieved better outcomes. In some counties, the difference was dramatic—tens or even hundreds of thousands of dollars more per sale. That’s not theory, that’s real money staying in homeowners’ pockets.”
Key Findings from the Doorify MLS Market
Across 16 counties and more than 80 cities, on-MLS listings outperformed off-MLS sales in nearly every area studied:
  • Wake County: +$55K (+12.9%)
  • Alamance County: +$58K (+22.1%)
  • Chatham County: +$188K (+39.8%)
  • Harnett County: +$22K (+6.9%)
  • Johnston County: +$39K (+12.2%)
  • Orange County: +$123K (+30.6%)
  • Granville County: +$128K (+58.2%)
  • Durham County: Roughly equal outcomes (+/- ~1%)
The study analyzed 20,866 on-MLS transactions and 7,963 off-MLS transactions, excluding non-arms-length sales and atypical land transfers to ensure an apples-to-apples comparison. While some high-end properties sold off-MLS inflated average prices, the median results clearly favored MLS exposure.
“We’re seeing a growing narrative that private networks and pocket listings are somehow better for consumers,” said James Rogers, Co-Founder of RealReports. “The data tells a very different story. At scale, transparency and broad market exposure still win—and Sightline gives MLSs the ability to demonstrate that with real numbers, not anecdotes.”
Turning Data into an MLS Advantage
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Sightline was designed to help MLSs move beyond defensive messaging and into proactive, data-driven storytelling—arming executives with clear, localized evidence that supports the MLS value proposition amid mounting pressure from private listing networks and off-market strategies.

Andrew Stanton

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Andrew Stanton CEO Proptech-PR

 


 

How commercial buildings can generate a new net operating income streamWeek 

In this weekly series, we explore how the commercial real estate industry is being transformed by data and digital infrastructure. Guided by the principles in Peak Property Performance, we unpack a new idea every week to help owners unlock value, reduce risk, and future-proof their portfolios. Learn more about OpticWise and Bill Douglas, the authors of this series.

Data Gravity Is Real. And CRE Is Perfectly Positioned.

As data usage explodes—from video conferencing to IoT systems to AI processing—there’s a quiet revolution happening in the way information is stored and processed. The cloud isn’t going away, but for many applications, centralized data centers are too far away, too slow, and too expensive.

That’s where micro-data centers come in. And commercial real estate is sitting on the real estate they need.

What if your building could generate a new NOI stream… just by hosting infrastructure?

What Are Micro-Data Centers?

Micro-data centers are compact, modular server environments located closer to end users or devices. They deliver:

● Lower latency for critical apps

● Localized processing for smart buildings

● Enhanced control over sensitive data

● Edge computing capabilities for AI, sensors, and IoT

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They’re also space-efficient and can be built into underutilized areas like:

● Electrical rooms

● Mechanical spaces

● Underground parking areas

● Old telecom closets

Andrew Stanton

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Andrew Stanton CEO Proptech-PR

 


 

 

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