Automating compliance in the new PRS landscape
The Renters’ Rights Act has raised the bar for private landlords in England in terms of property condition, hazard resolution, evidence of compliance and regulatory registration. Symple offers an automated service model that aligns closely with these new demands, with its centralised scheduling, record-keeping, vetted professionals and reminders for renewals.
For landlords and letting agents especially managing multiple properties, using Symple’s platform means crystal clear oversight and actionable outcomes as these stakeholders have to swiftly adapt to the higher-compliance environment embodied in the new act. Reducing risk of enforcement by allowing an audit trail that demonstrates best practice.
Here’s specifically how the services of Symple tie in with the new Renters’ Rights Act (“RRA”) (England) helping landlords & agents meet their new legal obligations. A number of key RRA reforms encompass Symple’s sweet spot as they relate to property condition, compliance & record-keeping.
The central reforms under the RRA (published 6 Nov 2025) include:
A new “Decent Homes Standard” (DHS) for privately rented homes: landlords must ensure properties are safe and “decent” in line with forthcoming regulations. The extension of “Awaab’s Law”-type requirements into the private rented sector: landlords must rectify serious hazards (e.g., damp/mould) within prescribed timescales.
The creation of a new “Private Rented Sector Database” (PRS Database) for landlords to register and provide evidence of compliance. With strengthened enforcement powers: civil penalties up to £7,000 (or higher for repeat offenders) when standards not met, non-registration, etc. Which means Landlords will need to show they have taken “reasonably practicable steps” to maintain the property and meet standards.

Symple is designed to cover all of these requirements
Compliance – Compliance inspections & certificates (gas safety, electrical, EPCs): By ensuring that required inspections are done, certificates held and reminders of renewals managed, landlords using Symple are better placed to demonstrate they have met their duty of care and kept the property safe.

Andrew Stanton CEO Proptech-PR
How JLL increased CRM adoption by six times
Case study – ‘The Ascendix and JLL story’
JLL is a major global real estate and investment-management firm, with roughly 92,000 professionals operating in 230 offices internationally. Ascendix has worked with JLL since about 2010, helping them streamline their CRM (customer-relationship-management) infrastructure using Microsoft Dynamics and custom tools.
Rather than building a full CRM from scratch, JLL chose to leverage Ascendix’s product (AscendixRE on Dynamics) and then customise it to their needs, allowing JLL to focus on their core business while Ascendix dealt with the technical platform.
Challenges Key issues faced by JLL were;
Low adoption of their CRM by users. Meaning many users weren’t engaging with the system effectively.
Difficulty integrating real‐estate data. For example, properties, leases, sales, opportunities needed to be put in their CRM in a consistent way.
Global scale complexity. Many locations, varying regional requirements, evolving business lines. Their on-premise CRM deployment wasn’t scalable or agile enough for future growth.

Solutions Ascendix implemented a number of enhancements for JLL to resolve all issues:
Improved forecasting and marketing capabilities. Enabling segmentation of marketing campaigns based on prior interest, and enabling better data-intelligence to support trend-analysis and prediction.
Advanced map-search functionality. Advanced criteria (for example along a train line) and show relevant visuals.
Automated brochure and report generation. Using the “xRE Composer” add-on, JLL brokers can email branded brochures and reports generated from up-to-date CRM data and images, without having to resort to spreadsheets and manual processes.
Duplicate-detection tool. Given over 5,000 daily users were adding new records, the tool alerts users to potential duplicates (accounts, contacts, properties, availabilities) compared to the database, helping keep data clean.
Data import/export functions. Bulk import of multiple records and simple export to Excel/CSV for further analysis, reducing manual entry.
Migration from on-premise to cloud. They migrated JLL’s Dynamics CRM from on-premise to the cloud, adding approx. 3,500 online seats to their existing 2,000. Enabling global access, agility, and flexibility for growth.
Results & ROI
CRM adoption increased six-fold compared to before working with Ascendix. The customised solution made the CRM more relevant for the specific needs of commercial real-estate operations (as opposed to a generic CRM).
The time to market for key features was significantly shorter, months rather than years, because JLL used Ascendix’s platform plus customisation rather than building everything from scratch.
JLL’s project management feedback was that Ascendix was noted as being well-organised and responsive, capable of handling a complex client with many regions and shifting priorities.

Andrew Stanton CEO Proptech-PR
Quarter of a million of tenants have now downloaded the tenant tlyfe app
Adam Pigott CEO and co-founder of tlyfe (the tenancy life cycle app), is proud to announce that tlyfe,
‘Has just passed 250,000 users this week, which is an incredible milestone. This achievement wouldn’t have been possible without the trust and support of our amazing tenants. Plus our various partnerships with other PRS stakeholders including Lettings Agents who get the benefit of ready to go renters all pre-qualified and it costs them nothing. Our journey is to ensure that tlyfe will continue to deliver UX to all and together, we’re building vibrant communities and shaping the future of renters in UK! Thank you for being part of this journey! Here’s to reaching even greater heights – together’.
With so much going on in the private rented sector with the rollout of the new legislation enshrined in the Renters’ Rights Act, it is clear that digital tools will greatly help an industry that has moved from paper to data, where the tech savvy tenants want o be empowered and speed their ability to find their next rental home, by showing they are a high level proposition for any landlord who is trying to decide the best fit for their property asset. In many ways with more power passing to the tenants, landlords need to feel that they can de-risk their properties, tlyfe does this as it
Overview of how tlyfe helps tenants
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Deposit management and protection: If your deposit is held via The Deposit Scheme (TDS) (or similar), tlyfe lets you view and manage your tenancy deposit — giving you clarity and peace of mind.
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“Rent-ready” tools (pre-qualifying / verifications / ID): The app supports ID verification and other checks required to rent (for example “right-to-rent” checks). This can make applying for a rental smoother and speed up the move-in process.
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Document storage & sharing: You can store important tenancy / rental documents securely, and easily share them with landlords or letting agents.
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Building positive credit history: If you pay rent on time, tlyfe can use your rental payment history to help build (or improve) your credit score — potentially useful if you want to show creditworthiness for future rentals, mortgages, etc.
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“Home concierge” & support services: With recent upgrades, tlyfe offers access to a “home concierge” — i.e. property-experts you can message for help with things like maintenance issues, lease agreements, rental rights, or general tenancy-related advice.
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Marketplace for home services & utilities: The app now includes a marketplace so tenants can book services — e.g. cleaning, odd-jobs — or find deals on utilities / broadband / other household bills. That can make setting up or running your tenancy easier and often cheaper.

Andrew Stanton CEO Proptech-PR
Andrew Stanton Founder & Editor of 'PROPTECH-X' where his insights, connections, analysis and commentary on proptech and real estate are based on writing 1.3M words annually. Plus meeting 1,000 Proptech founders, critiquing 400 decks and having had 130 clients as CEO of 'PROPTECH-PR', a consultancy for Proptech founders seeking growth and exit strategies. He also acts as an advisory for major global real estate companies on sales, acquisitions, market positioning & operations. With 200K followers & readers, he is the 'Proptech Realestate Influencer.'












