Sourced Living Chooses Genifea AI to support its branch network and its clients
Sourced Living, the lettings and estate agency network of Sourced Property Group, has chosen Genifea to handle customer enquiries across its branches โ in what is also the London-based platformโs first commercial CRM integration, connecting directly to Nest CRM.
Genifea, a multichannel enquiry-handling platform for estate and letting agents, went live at the first Sourced Living branches last week, with the rest of the network following in stages.
โThe agency market is changing quickly and the groups that come out ahead will be the ones that made sensible bets on technology early. We looked at Genifea the same way we look at an acquisition. Does it fit how we work, and does it make our partnersโ businesses stronger? It does both,โ said Stephen Moss, Founder and CEO, Sourced Property Group.
Natalia Perzylo, Head of Operations, Sourced Living, added: โWhat convinced us was how Genifea fits into the way our branches already operate. It is highly flexible and adapts to the way we work rather than forcing a branch to change. It works inside Nest, it books into the calendars we already use, and we can change how it behaves with simple instructions. There was no long implementation and no retraining. We are going live at a couple of branches to begin with, so we can measure the impact properly, and then bring the rest of the network on. It is the easiest way we have found to give every branch, including the ones we have just brought into the group, the same standard of responsiveness.โ
For the wider market, the partnership sets a new benchmark. It is no secret that response time matters, and increasingly that response arrives within seconds, whatever the hour. Agents relying on voicemail and next-morning callbacks are competing against branches that have already answered, qualified and booked the enquiry, and the hidden valuation, before they stepped into the office.
Pragati Dhingra, (pictured) Founder of Genifea, said: โBeing chosen by Sourced Living, one of the fastest-growing agency groups in the country, is a real vote of confidence in what we have built. They are forward looking, they run their branches on a modern CRM, and they made a clear-eyed decision to put AI to work on the admin that holds negotiators back. Connecting Genifea to Nest means every enquiry across every channel is looked after, every record is accurate, and branch teams get their time back to give customers the personal service that wins instructions.โ
Andrew Stanton CEO Proptech-PR
Landlords and tenants need the same thing: A Private Rented Sector that works
Landlords and tenants are not opponents – Thought Leadership by Adam Pigott
Landlords and tenants are not opponents. It is a surprisingly important point to make at a time when the private rented sector is becoming increasingly polarised. Any policy that treats landlords as a risk to manage and tenants as a problem to fix risks misunderstanding how the market actually works.
Tenants need good homes, fair treatment, and greater transparency. Good landlords need a regulatory environment in which they can operate professionally and still make a reasonable return. Those interests are not contradictory. In a functioning rental market, they are dependent on one another.
That is why I think the Governmentโs new national landlord registration service deserves a more nuanced debate than simply asking whether registration is good or bad.
The service will launch on 15 December 2026, beginning in the West Midlands, before rolling out across England. All landlords actively letting property will eventually be required to register, with the final deadline in November 2027.
The principle of knowing more about the private rented sector is difficult to argue against. The question is what we do with that information โ and how much friction we create in collecting it.
This is where Ben Beadle CEO and the National Residential Landlords Association have made a crucial point. NRLA has welcomed the opportunity for better information but warned that the database risks becoming little more than a national directory unless it makes intelligent use of existing data.
That distinction matters
I run one of the UKโs largest tenant platforms, tlyfe so I see the market from the demand side. Ben sees it from the supply side. And yet we keep arriving at a similar conclusion.
If responsible landlords decide that the cost, complexity, and risk of remaining in the private rented sector has become too great, tenants do not benefit from their departure. They have fewer homes to choose from.
And when supply falls, the pressure on rents does not disappear. This is the part of being โcautiousโ that can easily get missed. Caution does not necessarily mean opposition to better regulation. Sometimes it means asking whether regulation is going to produce the outcome it was designed to achieve.
New Government led national database of Landlords
That is particularly important when technology is involved. The Government is creating a national digital database containing information about landlords and properties. It has the potential to become much more than a register.
The PRS already generates enormous amounts of digital information: property details, ownership information, certificates, licensing records, tenancy information, and compliance data. Much of that information already exists. The opportunity is to connect it.
A good digital system should allow information to be entered once, verified, and then reused where appropriate. A bad one creates another portal, another login, another form, and another administrative task. For a landlord with one property, the difference may appear relatively small.
Andrew Stanton CEO Proptech-PR
Newcastle Named Britainโs Best Major Property Investment Location for 2026/27
Newcastle upon Tyne has been named Britainโs strongest major property investment location heading into 2027, beating Glasgow, Liverpool and Manchester in a new index comparing rental returns, affordability and long-term market fundamentals.
The Beyond Stays Group Property Investor Index 2026/27 analysed 30 major investment locations across England, Wales and Scotland using eight weighted measures, including rental yield, property prices, rental growth, rental market tightness, population and employment growth, house-price momentum and regeneration and infrastructure delivery.
Newcastle topped the table with an overall score of 79.47 out of 100, followed by Glasgow on 73.91, Liverpool on 73.13 and Manchester on 71.85.
Britainโs top 10 property investment locations by Rank, Location and Index score
1 Newcastle upon Tyne 79.47
2 Glasgow 73.91
3 Liverpool 73.13
4 Manchester 71.85
5 Hull 67.60
6 Stoke-on-Trent 64.84
7 Bristol 60.80
8 Sheffield 58.96
9 Birmingham 58.23
10 Coventry 58.09
Newcastleโs result was driven by strength across several measures rather than one standout figure. Average rents in the city grew by 9.9% over the year, the fastest rental growth of any location analysed. It also recorded the tightest rental market in the study, with currently unlet rental properties having been listed for a median of just 38 days. The city also delivered an indicative gross rental yield of 6.99%, five-year population growth of 7.92% and positive recent house-price momentum.
Glasgow took second place and recorded the strongest indicative gross rental yield in the study at 8.03%, while Liverpoolโs combination of relatively accessible property prices, rental growth and wider market fundamentals helped it secure third.
Manchester ranked fourth despite a higher average property price than the top three, supported by 8.01% five-year population growth, an indicative gross rental yield of 6.59% and a maximum 10 out of 10 Regeneration & Infrastructure Delivery Score.
The findings also highlight why judging an investment location on one headline statistic alone can produce a very different picture.
Aberdeen recorded the second-highest indicative gross rental yield in the study at 7.57% but ranked only 19th overall once weaker employment growth and recent house-price momentum were considered.
Andrew Stanton CEO Proptech-PR
