PROPTECH-X ‘Proptech & Property News’: Scottish housebuilders digitise en masse | Guild members in the running for 40+ Negotiator awards

PRESS RELEASE: Scottish housebuilders digitise en masse to weather market turbulence 

More than £1 billion-worth of Scottish new-build homes are now being marketed and even “sold” online as the property market slows.  

Scottish housebuilders are using digital showhome software to market £1bn worth of new-build homes, which is equivalent to 16% of the Scottish new build market and a 6% increase since this time last year.  

The software, developed by award winning PropTech company, Pixel, allows potential buyers to browse entire new-build projects, compare and even reserve properties online – the closest the property market can come to an online sale. The software also allows for the entire options selection process to be completed by buyers on their own, in their own time.  

Housebuilders in Scotland are using this software package to plug gaps in staffing, reach buyers further afield and out of hours. It also generates insightful and actionable data about buyer behaviour and preferences. 

Steve Smith, Director at Pixel, says, “Marketing and selling anything online is simply the most efficient way of doing things. In the property market, on top of all the benefits to potential buyers, it helps housebuilders educate their sales teams on new developments much faster, and it frees up an awful lot of man-hours from the options selection process. Given that we were already in something of an HR crisis before any of the recent market turbulence, you can see how this would be invaluable to housebuilders who are already stretched.  

“When we launched version 2.5 of our software earlier this year, we helped sell 10% of all the new builds in Scotland. The 6% increase from then to now, on version 3 of our software, clearly demonstrates that the market is moving to an online-first model of marketing and selling new build properties.”  

To find out more, visit, pixel-future.com.    

PRESS RELEASE: Guild Members go for Gold

The Guild of Property Professionals is proudly made up of successful and hard-working independent agents from across the UK, a fact that is proven each year when award season comes around. This year, more than 40 offices, groups or people from the network have been shortlisted in The Negotiator Awards 2022.

There will be a grand gala dinner at the Grosvenor House Hotel, Park Lane, London on 25th November 2022 to announce the winners of these well-regarded awards, and in addition to Gold, Silver, and Bronze winners, there will also be Highly Commended accolades in the categories, which received a greater number of entries. The network’s lucrative performance at The ESTAS on Friday 14th October puts them in good stead for the coming ceremony, with Guild Members receiving 73 awards in total, alluding to another fruitful awards in November.

Iain McKenzie, CEO of The Guild of Property Professionals, was selected as part of a stellar panel of judges, made up of industry leaders and experts with the reputation of being among the highest achievers in residential property. Also on the panel was Richard Combellack, Chief Commercial Officer at BriefYourMarket, a company which, similarly to The Guild, is part of the nurtur.group. There was also a process of mystery shopping of some entrants, undertaken by KnowYourMarket, a leading market research nurtur.group company specialising in the property sector.

McKenzie commented on the network’s achievements saying: “Being shortlisted in the UK’s leading independent awards programme is no mean feat and reaching this stage in the awards is something to be celebrated. Our Members continue to demonstrate market-leading skills and services, which sees them rewarded for their efforts by being decorated at ceremonies such as The Negotiator Awards. Being asked to judge some of the categories was a great honour and being involved in the process highlighted just how high the standards are in agency in 2022. I very much look forward to finding out who has been awarded with some of the accolades this year.”

Proptech and Property News in association with Estate Agent Networking.

Andrew Stanton

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Andrew Stanton is the founder and CEO of Proptech-PR, a consultancy for Founders of Proptechs looking to grow and exit, using his influence from decades of industry experience. Separately he is a consultant to some of the biggest names in global real estate, advising on sales and acquisitions, market positioning, and operations. He is also the founder and editor of Proptech-X Proptech & Property News, where his insights, connections and detailed analysis and commentary on proptech and real estate are second to none.

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