PROPTECH-X ‘Proptech & Property News’: Ask the Agent (ATA) interactive video software a 2023 winner | Blackfinch Property completes £5.6m bridging loan for Edinburgh commercial project

Andrew Stanton’s daily PROPTECH-X ‘Proptech & Property News’ in association with Estate Agent Networking and News Now.

Ask the Agent named leading Proptech Innovator by T3 Sixty 

PRESS RELEASE 12th Oct 2023 LOS ANGELES Ask the Agent (ATA), the industry-leading interactive video software for real estate professionals, has been recognized as a 2023 technology to watch by T3 Sixty, the nation’s leading residential real estate management consulting firm. Also, ATA will be participating in the “Technology Watchlist Lounge” at the T3 Tech Summit, a premier event for real estate industry leaders to collaborate and immerse themselves in cutting edge tech solutions. The event is being held October 23-25, in Fort Worth, Texas.

Founded in 2022, Ask the Agent (ATA) is an industry-leading video communications software company for real estate professionals, designed to innovate and streamline the process for agents and clients to engage. ATA short form videos featuring the agent, insightful Q&As and the agent’s listings are easily integrated into all marketing channels that agents already use every day. Helping agents deliver a better, focused and more personalized service.

“Ask the Agent will immediately upgrade your communications strategy by opening more business opportunities and increasing response rates in less time with our proprietary interactive short form video and lead generation system,” said James Beckmann, CEO of Ask the Agent. “Providing ATA to your agent sales teams gives them a competitive advantage while elevating your marketing and the customer experience.”

Ask the Agent is both an interactive real estate communications and lead-generation platform, with a suite of services including; Meet the Agent, the Property Listing Channel, the Agent Broadcast Channel and the Agent Dashboard. Collectively, these features and more transform today’s real estate agent into the agent of tomorrow with a next level business model for success.

Including: Innovative AI and technology: Conveniently from a phone or computer, agents may record, upload and distribute a wealth of pertinent information of interest to prospects. The built-in Chat GPT teleprompter and recorder assist agents, new and seasoned alike, to create personalized videos and one-click sharing capabilities by leveraging unique QR codes and URLs making dynamic content distribution across social, digital and print outlets possible.

Exclusive, virtually supported interactive video platform: This 24/7, on demand video interface allows agents to record and share a personal introduction, share property listings and digital open houses, answer commonly asked questions, and broadcast real estate news, tips and other information. With seamless integration and access, ATA contains valuable, searchable videos for clients and prospects.

“Transforming the way real estate agents communicate, Ask the Agent isn’t just about video—it’s about value. They allow all agents to forge stronger relationships with clients and prospects. It’s not just a game-changer; it’s the new standard,” said Derek Taylor, T3 Sixty Director of Technology Implementation and Operations. “We look forward to highlighting this innovative technology at the T3 Tech Summit.”

Clients receive a more personalized experience being able to ask the agent questions about the property, their experience or even lending options. Anyone can schedule appointments and share the agent videos with friends and family. This platform makes the agent and property information immediately available at the client’s convenience with no download required.

Camille Anderson, President of Ask the Agent, co-developed the real estate marketing software, ensuring its agent U/X, and brings with her a decade of experience as a real estate agent. In addition to her real estate expertise, Camille was host of the luxury real estate show, Selling Mega Mansions. Camille’s passion for homes and real estate helped her co-develop Ask the Agent, to improve the client experience and provide a one-of-a-kind tool to help agents adapt to the ever-changing marketplace. Camille is also an active Estates Agent with The Agency Beverly Hills and provides seamless and impactful real estate knowledge to Ask the Agent’s suite of services.

Proprietary lead-generating data & analytics: With a proprietary built-in lead engine, ATA accumulates and cultivates lead data with individualized insights so agents may provide timely, targeted, and personalized service catering to a buyer or seller prospect and client’s unique needs. For more information, please visit LINK or follow them on LinkedIn.

Blackfinch Property completes £5.6m bridging loan facilitating acquisition of property overlooking Edinburgh Castle, being part of a luxury hotel development

Blackfinch Property, a rapidly growing agile lender to the residential and commercial real estate sectors, has completed a £5.6m bridging loan, with a 12-month duration, which will be used to help facilitate the development of a new hotel in the heart of Edinburgh.

The hotel development project will rejuvenate three dilapidated mixed-use retail/office buildings on Princes Street, with views over Edinburgh castle. The bridging loan provided will facilitate the purchase of a third adjacent property which will form part of the hotel development plan. The borrower has received planning permission to redevelop the three retail units into a 347-bed hotel, with an agreement for lease already signed with an international hotel operator.

The project was subject to a tight deadline of four weeks, and as a Scottish transaction, it required engagement with law firms practicing Scottish law. In accordance with Blackfinch Property’s commitment to sustainability and environmental, social and governance (ESG) criteria, the hotels development target is to be net zero carbon, constructed using sustainable materials and building practices.

Nicola Mayes, Investment Manager at Blackfinch Property, said:“We are pleased to be funding this exciting project which will bring several vacant buildings back into use. The borrower’s plans for this project closely align with our own ESG principles of developing energy efficient property and improving the quality of existing buildings. We are also pleased to have been able to forge a new relationship with this borrower, and being able to contribute towards this project which has helped to develop and broaden our in-house legal expertise, and boost our presence in Scotland.”

Blackfinch Property is a fully funded provider of innovative short-term bridging and development financing solutions. For more information, email

PROPTECH-X in association with Estate Agent Networking & NewsNow publications.

Andrew Stanton is the founder and CEO of Proptech-PR, a consultancy for Founders of Proptechs looking to grow and exit, using his influence from decades of industry experience. Separately he is a consultant to some of the biggest names in global real estate, advising on sales and acquisitions, market positioning, and operations. He is also the founder and editor of Proptech-X Proptech & Property News, where his insights, connections and detailed analysis and commentary on proptech and real estate are second to none.

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