Starberry explains the power of a Dedicated Resource Model for estate agency
Full disclosure for two years until the end of 2023 I (Andrew Stanton) was a NED for nurtur.accelerator so worked alongside Ben, and previous to that my consultancy Proptech-PR was and still is a firm advocate of Starberry and what it does to power operations of real estate companies. Please read the release sent to me today and reach out to Ben if you see the need, many thanks.
Press Release London 16th June 2024 – ‘Gone are the days that a website was enough of an online presence for estate agents. In today’s ever-changing digital landscape, property professionals need a dynamic, responsive, and technologically advanced platform that drives lead generation and business growth.
Ben Sellers, Co-Founder of Starberry, a digital marketing expert within nurtur.tech, says: “The majority of businesses around the world will have a website, but this doesn’t guarantee it will provide them with revenue-generating opportunities. For this to happen, the website needs to be optimised and constantly evolve to cater to changing algorithms to ensure online visibility to the largest and most appropriate audience. To effectively elevate an estate agent’s technology, web platforms and digital marketing strategies, Starberry has developed a Dedicated Resource Model (DRM). An intelligent solution that will help agents cut through the noise and increase their lead-generation capability.”
He adds that Starberry’s DRM is designed for estate agents seeking an ongoing technical and or digital marketing partnership. This innovative model provides a dedicated number of hours tailored to an agent’s business priorities, ensuring specific needs are consistently met with expertise and precision.
According to Sellers there are several key benefits to the DRM, first of which is the dedicated resources. “Each DRM partnership includes a dedicated number of hours assigned to work on the business’s priorities. This focused approach ensures that every minute is utilised effectively to drive business forward. Another key benefit is that an agent will have a consistent team working on the account, which fosters retained knowledge, streamlines communication, and increased traction, allowing for seamless project progression,” he adds.
Ben Sellers notes that the model is also more cost efficient. By committing to a minimum term of 12 months, the agent will benefit from dramatically reduced hourly rates, making this high-level service accessible and affordable. Agents also have the option to scale up and down as required, as the DRM offers flexibility within the agreed minimum spends, allowing agents to adapt to changing business demands without disruption. The agent can build their own backlog and choose their priorities to ensure that the most critical projects are at the forefront.
“Through the partnership, agents will gain the ability to draw on short-term resources from within Starberry, ensuring they have the right talent and expert insights available when they need it most, removing the pressure on HR and additional recruitment costs. Agents will have access to experts in their field, tapping into our core development team and proprietary technologies,” Sellers comments.
He adds that the DRM offers agents bespoke web and digital marketing teams, tailored to the agent’s unique requirements. The web team would include a Designer, Frontend Developer, Backend Developer, SEO Specialist, Tester and Project Manager. The digital marketing teams would include a Designer, SEO Analyst, Copywriter, Social Media Specialist, Paid Media Expert, and Content Marketing Manager.
“Partnering with agents, these dedicated professionals work in unison to create and maintain a powerful digital presence, ensuring that your estate agency stands out in a competitive market,” Sellers concludes.
Contact Ben Sellers, Co-Founder of Starberry, to explore how the Dedicated Resource Model can revolutionise your digital presence and drive your business forward. Starberry is a leading digital agency, part of Nurtur, specialising in providing bespoke technology and digital marketing solutions for estate agents. With a commitment to innovation, quality, and customer success, Starberry helps businesses create awesomeness and deliver measurable results. For more information, visit Starberry using this LINK, or connect with Ben Sellers directly.
Andrew Stanton Founder & Editor of 'PROPTECH-X' where his insights, connections, analysis and commentary on proptech and real estate are based on writing 1.3M words annually. Plus meeting 1,000 Proptech founders, critiquing 400 decks and having had 130 clients as CEO of 'PROPTECH-PR', a consultancy for Proptech founders seeking growth and exit strategies. He also acts as an advisory for major global real estate companies on sales, acquisitions, market positioning & operations. With 100K followers & readers, he is the 'Proptech Realestate Influencer.'
