One platform. One login. Everything agents need to run and grow their business in one place
By Author Andrew Stanton CEO Proptech-PR
Press Release London, Tuesday 3rd November 2026: iamproperty has today unveiled One, its landmark Estate Agency platform. Developed with agents to tackle some of the biggest challenges facing the industry today.
Built on iamproperty’s proven track record of transforming the property market, One is designed to change how agencies run and grow their businesses. Giving agents the power of 12 market-leading solutions in one flexible platform, One turns insight into opportunity across the entire client journey and makes speed and security possible for every type of transaction.
Alongside revenue growth, its unique and bold commercial model also gives agents the opportunity to earn credits when using transactional services like conveyancing, Sale Ready and Auction, offsetting their software costs, potentially reducing them to zero.
Ben Ridgway, Co-Founder of iamproperty, said: “We know profitability is a huge focus for agents right now. They’re having to work harder for every instruction and every fee, while the cost of running their businesses continues to rise.
“We wanted to challenge that. Why should software always be a cost to an agency? One is different to anything else on the market. It doesn’t just help agents run their businesses more efficiently and identify opportunities to generate more revenue, it also gives them the opportunity to get the software that powers their whole agency for free.
“That’s a really powerful proposition, but for us it’s part of something bigger. We want our agents to be successful, and we’ve built a platform and commercial model that reflects that shared ambition.”
Unlike traditional Estate Agency technology models built around multiple providers and disconnected systems, One is a modular platform where agents can run their day, from lead generation and winning instructions through to managing client relationships, progressing sales and completion.
Supported by connected workflows and intelligent insights that connect agency, market and client data, One gives agents a clearer view of their business, helping them identify new opportunities, maximise existing relationships and make faster, more informed decisions.
Jamie Cooke, Co-Founder of iamproperty, said: “We’ve built One around a really simple principle. Technology should help agents win more business, grow their revenue and deliver a better experience for their clients.
“What makes One different is the way everything works together. We’re not just connecting products; we’re connecting the whole journey. Whether it’s identifying a potential instruction, finding another opportunity within an existing client relationship or helping a transaction progress faster, it’s about giving agents the tools to make better decisions and get more out of every opportunity.
“And importantly, it’s all backed by the people who have been working alongside agents and helping them grow their businesses for years.”
Paul Wood, Director at Pygott & Crone, which operates eight branches across Lincolnshire and Nottinghamshire, has worked with iamproperty for more than 15 years.
Paul said: “We chose to work with iamproperty for our entire tech stack because we were getting frustrated with dealing with lots of different suppliers and trying to get technology to integrate. It never quite worked in the way we needed it to.
“Having everything under one roof has made us really efficient as a business, and the additional revenue it helps create and the rebates we earn far outweigh anything we spend on software. Our sales and lettings teams can access the same information, we can identify business opportunities quickly and we’ve got the data we need to see how our branches are performing every day.
“The other big benefit is the relationship. We’ve worked with iamproperty for years and we’ve been part of that innovation journey. They listen to our feedback and understand what we need from the technology in practice. That’s why iamproperty is the only one for us.”
While Estate Agency tech continues to evolve, iamproperty knows relationships are just as important as the solutions themselves. Its 750-strong team deliver a win-win partnership approach designed to support agents through changing markets, so they can build more efficient and profitable businesses.
Nick Lamb, Managing Director of Webbs Estate Agents, said: “The value of working with iamproperty is the technology combined with really great people. They’re genuinely invested in us as a business and in helping us succeed.
“Having everything with one provider is helping us build a better business, better processes, create more opportunities and really grow the revenue we’re generating through those services. It has doubled our commercial success.
“The technology does a lot of the legwork, but it’s the people behind it who make the difference. They understand our business, challenge us to do more and help us see the opportunities we might otherwise miss.”
One also helps agents deliver faster, more secure transactions, with methods of sale that offer consumers greater choice and control over how they move.
With consumer expectations continuing to rise and homebuying reforms on the horizon, One supports agents in staying ahead of industry change. From bringing important information upfront to helping consumers choose the right method of sale for their circumstances, the platform is designed to reduce avoidable delays, progress transactions faster and help agents get paid sooner.
Claire Kendall, Director at Richard Kendall Estate Agents, has partnered with iamproperty for over a decade.
Claire said: “Being able to offer consumers more choice is a massive benefit to our agency and customers. Everyone has different circumstances, and more than ever they want to understand their options and have greater certainty about their move.
“Working with iamproperty gives us that flexibility. We can offer different ways to sell, give clients more confidence in the process and benefit from getting transactions through much faster to support our own cash flow.
“It’s a true partnership, they understand our business, invest time in our teams and want us to succeed like it’s their own business.”
Ben Ridgway added: “This is a really special moment for iamproperty. For more than 15 years we’ve been working alongside Estate Agents, listening to what they need, understanding the challenges they face and constantly innovating.
“We started by transforming the auction market because we could see an opportunity to do things differently. Since then, we’ve continued to challenge the way property transactions work, developing new solutions to give agents more choice, more control and more opportunities to grow.
“But we’ve always had a much bigger vision. Agents shouldn’t have to piece together lots of different technology, relationships and services just to run their business. That’s what we’ve been building towards, and today it all comes together in One.”
Jamie Cooke concluded: “We’re incredibly proud of One, but what excites us most is what it makes possible for agents. We know that people move people. Our job is to give agents the technology, insight and support to have more time to do that brilliantly.”
