Premium brand agency looking to establish itself in villages and towns
Premium estate agency brand Fine & Country has expanded its network with the launch of Fine & Country South Bedfordshire, led by licensee Christopher Naylor and supported by branch manager Sam Mills.
Launched in Spring, Fine & Country South Bedfordshire will serve Leighton Buzzard, Redbourn, Edlesborough, Eaton Bray, Markyate, Toddington and the surrounding villages, offering a bespoke service for the region’s premium property market.
According to Christopher Naylor, with experience across both UK and international property markets, the business brings a broad understanding of buyer behaviour, strategic marketing, and premium client service. “Property has always been a genuine passion, particularly helping clients navigate moves with confidence and clarity,” he adds.
Fine & Country South Bedfordshire will represent a broad range of homes, from character cottages and village properties to larger detached and executive homes, with an emphasis on tailored marketing and high-quality presentation.
Commenting on the launch, Naylor said: “Launching Fine & Country South Bedfordshire is an exciting step for the region. The goal is simple: to offer clients a more personal, professional and enjoyable property experience from start to finish.
“South Bedfordshire has some fantastic homes, and there is a growing expectation from sellers for quality, bespoke marketing, and a more tailored service. Buyers are also increasingly lifestyle focused, making presentation and positioning more important than ever.
“What attracted me to Fine & Country was its focus on quality over volume. The marketing, presentation and attention to detail are exceptional, but equally important is the personal approach behind the brand,” he adds. “People want more than simply having their property listed online. Sellers expect honest advice, clear communication and marketing that genuinely reflects the quality of their home. Buyers also expect professional presentation and accurate information from the very beginning, which aligns perfectly with the Fine & Country approach.”
Naylor added that the business aims to establish Fine & Country South Bedfordshire as a recognised name for premium homes across the region, building a reputation for straightforward advice, strong marketing and excellent service.
“Clients can expect a highly personal and hands on service, supported by exceptional marketing and consistent communication throughout the process. From professional photography and video marketing to targeted online exposure, every property is presented to stand out in a competitive market,” says Naylor. “With Fine & Country, sellers have access to a recognised brand alongside marketing that elevates the presentation of their home and helps it reach a wider audience, both locally and further afield. The aim is always to create the strongest possible first impression and attract the right buyers.”
Nicky Stevenson, (Pictured) Managing Director of Fine & Country, said: “We are delighted to welcome Christopher Naylor and Sam Mills to the Fine & Country network with the launch of Fine & Country South Bedfordshire. Christopher’s passion for property, combined with his commitment to delivering a highly personalised service, makes him an excellent fit for the brand. South Bedfordshire is a strong and growing market for premium homes, and we are confident the new office will bring tremendous value to buyers and sellers across the region.”
The launch further strengthens Fine & Country’s presence across the UK, as the brand continues to grow its network of locally led offices specialising in premium residential property.
Fine & Country specialises in the sale and rental of prime residential properties. The company is in over 300 locations worldwide and has won Best Estate Agency Marketing and Best International Estate Agency Marketing seven times in the past 10 years at the International Property Awards.
