Award winning company further scales up operations
Gravity Co, the award-winning leader in the flex-living market, proudly announces the opening of its seventh London property in the desirable district of West Hampstead. This marks the company’s second London opening, after Notting Hill in the last four months, further accelerating its ambitious growth strategy, with additional projects in the pipeline.
Located near West Hampstead’s underground, overground, and Thameslink stations, the newly refurbished property offers excellent connectivity to central London, making it highly attractive to young professionals and students alike. The property is within a 30-minute commute by public transport to key business hubs such as King’s Cross, Old Street, the City, and Canary Wharf.
Additionally, it is conveniently located for students with universities like University College London (UCL), London School of Economics (LSE), London Business School, Regents University and King’s College London also within 30 minutes of travel. Known for its village-like charm and thriving high street, West Hampstead consistently commands strong rental demand.
The property comprises fully furnished studio apartments and en-suite bedrooms, thoughtfully designed to maximize space and comfort, complemented by shared amenities such as a multi-level communal garden, secure bike storage, and laundry facilities.
A key differentiator for the company is its integration of technology to enhance the tenant experience. Through the Gravity app, residents can access exclusive partner discounts, community events, and 24/7 wellbeing support. This focus on community engagement and resident satisfaction strengthens retention and creates a vibrant living environment.
Gravity Co has earned recognition as Best Coliving Operator of the Year at the Global Coliving Awards in Amsterdam in both 2022 and 2023 and was recently voted one of the best companies to work for in 2024 by The Times. As the company continues its expansion, it is poised to announce two large deals in Europe in the coming weeks, solidifying its presence beyond the UK.
With seven London properties now operational and growing demand for its flexible living solutions, the company is well-positioned to deliver attractive returns for investors while maintaining its commitment to high-quality, community-focused living spaces.
Riccardo Tessaro, Co-Founder and CEO of Gravity Co says “Introducing another Gravity property to the capital illustrates the team’s expansion efforts. We’re proud to be able to bring new homes to the market which will cater to the needs of today’s professionals. Our plan is to continue to grow in the capital whilst taking the brand international having signed our first two deals outside the UK. Watch this space…”
Susanna Rock, Co-Founder and CIO adds “We’ve always had a clear mission to improve the lives of today’s rental generation. Our furnished property, community focused, bills included, and flexible contract approach has proved a successful formula that allows us to continue to expand and create an in-demand rental and living experience.’
Gravity Co was founded by ex-Bricks Capital Riccardo Tessaro and ex-GAM Investment Susanna Rock in 2017. Gravity Co is on a mission to improve the lives of today’s rental generation globally, through a community-centred, effortless and borderless living experience. By removing the pain points of renting by creating a global consumer first renting model as more professionals seek experiences and convenience over ownership, moving towards the sharing economy.
It adds value to the renting industry by servicing the entire renting lifecycle, by promoting healthier, happier and more meaningful lifestyles. The co-living company has six properties across London, including two in Camden, one in Finsbury Park, one in Hounslow, one in Notting Hill and its newest in West Hampstead. It’s seventh property is in Reading.
To find out more about Gravity Co please use this LINK.
Andrew Stanton Founder & Editor of 'PROPTECH-X' where his insights, connections, analysis and commentary on proptech and real estate are based on writing 1.3M words annually. Plus meeting 1,000 Proptech founders, critiquing 400 decks and having had 130 clients as CEO of 'PROPTECH-PR', a consultancy for Proptech founders seeking growth and exit strategies. He also acts as an advisory for major global real estate companies on sales, acquisitions, market positioning & operations. With 100K followers & readers, he is the 'Proptech Realestate Influencer.'
