White Paper Introduction:

Accelerated by a global pandemic 2020 has been an unprecedented year. In the background, customers have increasingly turned to digital when physical options were not available. For property developers this meant distribution of information digitally, virtual viewings and online support for purchase and handover.

Understanding and managing customer experience online has never been so important than now. This will only increase in the future as digital proves its effectiveness in making customers’ lives easier and as the next generation of buyers expect digital experiences as the norm.