A new and better way to invest and trade property assets which until now have been an illiquid marketplace
The real estate market is evolving, and one of the most significant transformations is the rise of fractional real estate. This innovative investment model is reshaping how properties are bought and sold, creating new opportunities for brokers to diversify their revenue streams, expand their client base, and stay ahead in an increasingly competitive industry. For brokers in Europe, now is the time to embrace fractional real estate and tap into this growing market.
At the forefront of this shift is Block Tech, a PropTech company revolutionizing how fractional real estate platforms operate. Founded by Gregory Brenig, (Pictured above) who is also the author of an upcoming book on fractional real estate, Block Tech provides cutting-edge white-label solutions that enable brokers to offer fractional property investments to their clients. In this article, we’ll explore how fractional real estate is creating new opportunities for brokers, how Block Tech is leading the charge, and why brokers across Europe should take notice.
Fractional real estate allows multiple investors to purchase shares or fractions of a property rather than owning it outright. Investors can buy portions of residential or commercial properties, share in the rental income, and benefit from any capital appreciation when the property’s value increases. This model opens up real estate investment to a broader audience, including those who may not have had the capital to purchase an entire property.
The rise of PropTech companies has made it easier than ever to invest in fractional real estate. Platforms like RealtyMogul , Roofstock , and Fundrise are already offering fractional investment opportunities in the U.S., while European startups are catching up with innovative solutions tailored to local markets. Block Tech, with its focus on empowering brokers through technology, is one of the major players making fractional real estate accessible in Europe.
Why Should Brokers in Europe Care? As a broker, you are always looking for ways to grow your business, increase client satisfaction, and stay ahead of industry trends. Fractional real estate offers several benefits that align with these goals:
Expand Your Client Base
Traditional real estate investments often require significant upfront capital, limiting the pool of potential buyers. With fractional real estate, clients can invest as little as €10 in a property, making it accessible to a wider range of investors. This is especially appealing to younger generations, first-time investors, and those looking to diversify their portfolios without taking on the full financial burden of property ownership.
By offering fractional real estate, you can attract clients who may have previously felt excluded from the real estate market. The opportunity to invest in smaller portions of high-value properties allows more people to participate, giving you the chance to connect with a broader, more diverse audience.
Generate Recurring Income
One of the most appealing aspects of fractional real estate for brokers is the ability to generate recurring income. Traditional real estate sales often involve one-time commissions that come after the sale of a property. With fractional real estate, however, brokers can earn ongoing commissions each time a client invests in a new fraction of a property.
Platforms like Block Tech are designed to make it easy for brokers to manage fractional sales, earning commissions not only from the initial purchase but also as clients continue to invest in additional properties. This model allows brokers to build a steady stream of income while maintaining long-term relationships with their clients.
Stay Competitive in a Changing Market
The real estate industry is becoming more tech-driven, and brokers who embrace new technologies will have a competitive advantage. By incorporating fractional real estate into your service offerings, you position yourself as a forward-thinking broker who is ready to meet the evolving needs of the market. As PropTech continues to gain traction, brokers who leverage these technologies will be better equipped to serve their clients and stay relevant in a rapidly changing industry.
Gregory Brenig and Block Tech have created a platform that not only offers the technology for fractional real estate investments but also provides brokers with the tools they need to succeed in this new market. By adopting Block Tech’s white-label solution, brokers can offer a branded platform that aligns with their business while benefiting from the expertise and support of an industry leader.
Block Tech: The Future of Fractional Real Estate Block Tech is revolutionizing how brokers offer fractional real estate investments. As a white-label technology provider, Block Tech gives brokers the ability to operate their own branded investment platforms while Block Tech manages the software, infrastructure, and legal compliance.
This is a game-changer for brokers who want to tap into the growing fractional real estate market without the burden of developing their own technology. Block Tech’s platform allows brokers to focus on building client relationships and closing deals, while the technology handles the complexities of managing fractional investments.
Block Tech’s white-label solution is fully customizable, allowing brokers to create a platform that reflects their brand and business goals. Whether you specialize in residential properties, commercial real estate, or niche markets, Block Tech’s technology can be tailored to meet your needs.
Legal Framework: Operating with Confidence
One of the challenges of entering the fractional real estate market is navigating the legal and regulatory landscape. However, Block Tech simplifies this process by operating under a royalties-based framework, which avoids many of the financial regulations that apply to traditional investment platforms.
Because fractional real estate through Block Tech’s platform is structured around royalties from rental income, brokers and their clients can operate under real estate brokerage laws rather than complex financial regulations like MiFID II. This means brokers can offer fractional real estate investments without needing costly financial licenses, making it easier to get started and grow their business.
This legal flexibility allows brokers to operate with confidence, knowing that their platform is compliant with relevant laws and regulations. Block Tech provides ongoing support to ensure that brokers and their clients can navigate the legal aspects of fractional real estate smoothly and efficiently.
Collaboration with Block Tech: Your Path to Success At Block Tech, we believe that brokers are key players in the future of fractional real estate. By partnering with us, you can access the technology, support, and expertise you need to succeed in this fast-growing market.
Here’s how we can help you: White-Label Platform: Create a branded fractional real estate investment platform with our cutting-edge technology. Ongoing Support: Receive full technical and legal support to ensure your platform operates smoothly and in compliance with relevant regulations. Revenue Opportunities: Generate recurring income by offering fractional investments to your clients. Flexibility: Tailor your platform to suit your specific market, whether you focus on residential, commercial, or niche properties.
Embrace the Future of Real Estate Fractional real estate is not just a trend—it’s the future of property investment. Brokers who embrace this model now will be well-positioned to thrive in the years to come. By partnering with Block Tech, you gain access to the tools and expertise needed to offer your clients fractional real estate investments, generate recurring income, and expand your business in new and exciting ways.
Ready to learn more? Contact Block Tech today by using this LINK.
Andrew Stanton Founder & Editor of 'PROPTECH-X' where his insights, connections, analysis and commentary on proptech and real estate are based on writing 1.3M words annually. Plus meeting 1,000 Proptech founders, critiquing 400 decks and having had 130 clients as CEO of 'PROPTECH-PR', a consultancy for Proptech founders seeking growth and exit strategies. He also acts as an advisory for major global real estate companies on sales, acquisitions, market positioning & operations. With 100K followers & readers, he is the 'Proptech Realestate Influencer.'
