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Movenpick Hampshire

PROPTECH-X : Accor & Dubai based Select Group partner to create Old Thorns Estate in Hampshire

Mövenpick to Launch in UK with landmark countryside resort in Hampshire

Accor, a world-leading hospitality group, today announces the signing of an agreement with Select Group, an award-winning real estate development and investment firm headquartered in Dubai, to introduce Mövenpick to the United Kingdom for the first time. Expected to open in late 2027 following an extensive renovation, the 194-room resort will bring the brand’s characterful, generous hospitality to the Old Thorns Estate.

Set across more than 300 acres in the Hampshire countryside, Mövenpick Hampshire – Old Thorns will offer a championship-level golf course, 2,500 sq.m. of conference and meeting space, four restaurants, a wellness centre with a new spa, and a ballroom accommodating over 500 event guests.

Founded in 1948, Mövenpick pioneered the Swiss restaurant scene and evolved into an international hotel brand with inventive culinary excellence at its heart. Today, that same generous and creative hospitality lives on in each of its 130+ hotels around the world, where cuisine serves as the cornerstone for fostering meaningful human connections and driving positive change. The signing marks another important step in the brand’s ongoing expansion across Europe, adding to other recent first entries in Poland, Greece and Italy, as well as more upcoming additions.

Graham Dodd, VP Development for UK & Ireland, Premium, Midscale & Economy brands at Accor said: ”Bringing Mövenpick to the UK marks an important step in strengthening our premium brand portfolio and reinforcing our growth commitment for this important market. Mövenpick is a world-renowned brand that is recognised for its culinary excellence and environmental responsibility, which align perfectly with the expectations of UK guests. The Old Thorns estate provides an exceptional backdrop to introduce the brand in this incredibly important destination for Accor.”

Mövenpick Hampshire – Old Thorns is a conversion of a well-known estate, which will be fully renovated over the next two years, championing Mövenpick’s spirit of creativity and characterful hospitality. The renovation will focus on the hotel’s guestrooms, expanding wellness and leisure offerings, and elevating dining concepts with the inventive culinary spirit synonymous with the Mövenpick brand, to strengthen the resort’s position as one of southern England’s most desired destinations. The new hotel will be managed and operated by Accor under an agreement with Select Group.

Israr Liaqat, Group CEO, Select Group, commented: “This property stands as a landmark of character and opportunity. Its celebrated history aligns seamlessly with Mövenpick’s commitment to authentic experiences and Swiss-inspired hospitality. Together with our trusted and established partner, Accor, we will elevate this iconic property into a world-class resort destination, blending heritage with the sophistication of the Mövenpick brand.”

Located just one hour from London, the property sits at the heart of the British countryside, close to the popular commuter hubs of Guildford and Petersfield. Nearby attractions include The South Downs, a national trust site that sees over 18 million visitors per year, as well as the Goodwood Estate, which hosts popular annual events like The Festival of Speed and the Cowdray Park Polo Club.

The new hotel will join Accor’s portfolio of more than 200 hotels in the United Kingdom and Ireland, and 5,700+ properties worldwide.

Select Group is based in Dubai, the United Arab Emirates,  is an award-winning real estate development and investment firm specialising in a selection of verticals, including real estate development, investments, hospitality, and retail.

Select Group’s development portfolio comprises over 20 million square feet of award-winning residential, commercial, hospitality and retail developments, delivering over 7,000 homes, with another 6,000 units in the pipeline, a combined Gross Development Value (GDV) of over AED 35.2 billion. 

Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,700 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as lifestyle, with Ennismore. ALL Accor, the booking platform and loyalty program embodies the Accor promise during and beyond the hotel stay and gives its members access to unique experiences.

Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Accor’s mission is reflected in the Group’s purpose: Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care. Founded in 1967, Accor SA is headquartered in France. Included in the CAC 40 index, the Group is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.

Mövenpick was founded in 1948 by Swiss restaurateur Ueli Prager, began with a pioneering culinary concept that transformed the Swiss dining scene and has since evolved into a globally recognised hotel brand. Today, Mövenpick is defined by generous hospitality, joyful reconnection, and convivial dining experiences that bring people together across generations, cultures, and occasions.  Designed for both leisure and business, its inviting spaces cater to families, couples, and locals, while also transforming meetings, incentives, conferences, and events into extraordinary celebrations. Food and drink remain at the heart of the experience, complemented by contemporary design and a spirit of generosity that shapes every stay.

Mövenpick now counts more than 130 hotels and resorts in over 40 countries. Recognised as the world’s most sustainable hotel brand by Green Globe since 2017, it is committed to responsible hospitality and strengthens community ties through initiatives such as Kilo of Kindness, which invites guests and team members to support those in need by donating clothing, food, and other essentials. Mövenpick is part of Accor, a world leading hospitality group counting over 5,700 properties throughout more than 110 countries, and a participating brand in ALL Accor, a booking platform and loyalty program providing access to a wide variety of rewards, services and experiences. 

 

Andrew Stanton

Andrew Stanton CEO Proptech-PR


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Andrew Stanton Founder & Editor of 'PROPTECH-X' where his insights, connections, analysis and commentary on proptech and real estate are based on writing 1.3M words annually. Plus meeting 1,000 Proptech founders, critiquing 400 decks and having had 130 clients as CEO of 'PROPTECH-PR', a consultancy for Proptech founders seeking growth and exit strategies. He also acts as an advisory for major global real estate companies on sales, acquisitions, market positioning & operations. With 200K followers & readers, he is the 'Proptech Realestate Influencer.'

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