Starberry unleashes the power of Custom GPTs for estate agents to create on-brand content at scale
Starberry, a Nurtur Company, is setting a new benchmark for innovation in estate agency marketing by introducing Custom GPTs – bespoke AI tools that enable agents to create powerful, on-brand content across their entire business, faster than ever before. From property listings and email campaigns to blog articles, social media, and even internal communications, estate agents can now generate content that reflects their unique tone of voice, brand values, and local expertise – instantly.
“This isn’t just about speeding up content creation,” says Ben Sellers, Co-Founder of Starberry. “It’s about helping agents speak with one, consistent voice, whether that’s on a listing, in a client follow-up email, or across a multichannel digital marketing campaign. Custom GPTs are empowering estate agents to take control of their marketing like never before.”
Trained on each agency’s existing marketing materials, from websites and brochures to tone-of-voice guides and past campaigns – Starberry’s Custom GPTs powered by Nurtur AI, are purpose-built to reflect how that brand communicates. This means the AI doesn’t just produce generic content, it creates content that feels authentically you.
Key benefits for estate agents include: Brand-perfect content, on demand – Every word sounds like you, no matter who’s writing it. Endless scalability – From hundreds of listings to weekly blogs, newsletters, and social posts. Enhanced SEO and Lead Generation – Hyper-localised, optimised content to boost visibility. Empowering in-house teams – Make every team member a content creator, regardless of writing ability. Full business integration – Use it across marketing, sales, operations, training and customer support.
Sellers notes that the real power of this approach lies in how seamlessly it integrates with the broader Nurtur ecosystem. “As a Nurtur customer, this AI-powered content strategy flows effortlessly through our fully connected technologies, from beautifully designed Starberry websites to intelligent online chat tools, lead capture and qualification, all the way into automated email nurture sequences and directly into an agent’s CRM,” he adds.
That means every lead is not only engaged with hyper-relevant, on-brand messaging at every touchpoint, but also tracked, managed, and nurtured through a smart, data-driven process designed to convert more instructions and close more deals.
“At Starberry, we’re not just building websites or running campaigns, we’re helping agents future-proof their business. It is one voice across every channel, powered by Starberry with Nurtur AI,” adds Sellers. “AI isn’t a threat. It’s the ultimate creative assistant and we’re putting it into the hands of agents who want to stand out, scale up, and succeed.”
To explore how a Custom GPT could revolutionise your agency’s marketing – and plug into a fully connected system that delivers results across the board – use this LINK.
Andrew Stanton CEO Proptech-PR
Andrew Stanton Founder & Editor of 'PROPTECH-X' where his insights, connections, analysis and commentary on proptech and real estate are based on writing 1.3M words annually. Plus meeting 1,000 Proptech founders, critiquing 400 decks and having had 130 clients as CEO of 'PROPTECH-PR', a consultancy for Proptech founders seeking growth and exit strategies. He also acts as an advisory for major global real estate companies on sales, acquisitions, market positioning & operations. With 200K followers & readers, he is the 'Proptech Realestate Influencer.'
- Andrew Stantonhttps://proptech-x.com/author/andrew-stanton/
- Andrew Stantonhttps://proptech-x.com/author/andrew-stanton/
- Andrew Stantonhttps://proptech-x.com/author/andrew-stanton/
- Andrew Stantonhttps://proptech-x.com/author/andrew-stanton/
