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PROPTECH-X : News Roundup – Seven Days of Articles & Analysis

Ben Ridgway co-founder of iamproperty gives his view 

Although the rush to finalise home purchases before the Stamp Duty Land Tax (SDLT) deadline has ended, the push for quicker completions continues.

With the average time to complete a property transaction in 2024 standing at 160 days*, the industry must not lose focus on the need to reduce completion times, says Ben Ridgway, Co-Founder of iamproperty.

While the 1st of April has passed, Ben is calling on the property sector to work together to achieve faster completions and a more efficient homebuying process.

He adds: “The deadline brought the pressure to all parts of the transaction process, as the industry needed to move faster and push through completions at volume.

“Unfortunately, many homebuyers lost out on the better rates as they grappled with the current completion timelines which, overall, are too long and vulnerable to bumps in the road.

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Andrew Stanton CEO Proptech-PR




Griaffe360 scales up its operations 

Giraffe360, the all-in-one property marketing solution used by professionals in over 31 countries, has launched a new e-commerce platform. The platform allows estate agents and property photographers to build their own custom subscription bundles, making it easier than ever to access the tools they need.

Giraffe360’s advanced camera captures professional-grade photos, precise floor plans, and immersive 360° virtual tours in a single scan. Combined with the platform’s intuitive content studio, users can produce branded marketing materials, create video content, remove unwanted objects, replace grey skies, and instantly publish to portals and social media.

The new platform offers greater flexibility for UK property professionals, allowing them to tailor their Giraffe360 subscription to suit their business, whether they’re listing multiple properties a week or working on a smaller scale.

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Andrew Stanton CEO Proptech-PR


Global leader in open architecture access control hardware – utilses open platform

Mercury Security is launching a new addition to its industry-defining controller platform—the Mercury embedded application environment, an open platform that enables technology partners and OEMs to develop and deploy custom applications directly on Mercury MP Controllers.

“We have a lot of exciting things happening at Mercury,” said Steve Lucas, vice president of sales at Mercury Security. “We are excited to show customers the Mercury embedded application environment running on Mercury MP Intelligent Controllers, along with a range of new solutions targeting the platform. We’re giving our partners the ability to develop directly on the controller, unlocking new levels of system intelligence at the edge.”

Unlike traditional access controllers that rely on server-based logic and are limited in upstream system connections, this platform brings real-time logic processing to the edge—reducing latency, increasing availability and enhancing system redundancy.

By shifting intelligence closer to the door, the platform improves system responsiveness, minimizes network dependency and enables advanced operational features. It also simplifies interoperability, seamlessly integrating controllers, IoT devices, elevators, readers, locks and more.

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Andrew Stanton CEO Proptech-PR


 

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Andrew Stanton Founder & Editor of 'PROPTECH-X' where his insights, connections, analysis and commentary on proptech and real estate are based on writing 1.3M words annually. Plus meeting 1,000 Proptech founders, critiquing 400 decks and having had 130 clients as CEO of 'PROPTECH-PR', a consultancy for Proptech founders seeking growth and exit strategies. He also acts as an advisory for major global real estate companies on sales, acquisitions, market positioning & operations. With 200K followers & readers, he is the 'Proptech Realestate Influencer.'

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