Is it right to offer cash prizes and free accommodation to students who apply through clearing?
Co-founder of Roome – Owen Redman (pictured) in the wake of the current squeeze on finances, both for students and Universities has spoken out on what he sees as exploitation of undergraduates, commenting that,
‘In a desperate attempt to fill course places and attract more students, several universities have begun offering students to be entered into draws for free accommodation and cash prizes to students who apply through clearing.
For example, the University of Gloucestershire and their prize draw for free accommodation for students registering for their “clearing VIP” mailing list. And St Mary’s University, Twickenham, promising a guaranteed place in university accommodation for those that apply before 22nd August – could this cause a rush of students that creates an accommodation deficit?
It seems Universities are doing everything they can to ‘lock down students into places’, as they need more students to avoid a further financial pressure!’
This same topic was covered recently by BBC News,
‘A spokesperson for the University and College Union (UCU) said students should be able to choose the best courses for their needs rather than being swayed by marketing ploys.
“The chaotic scramble to hoover up students through clearing shows why universities need a new funding model,” said UCU General Secretary Jo Grady.
Other universities have used similar marketing techniques to attract all students, not just those coming through clearing. Among these, Nottingham Trent University offered a £250 Amazon voucher for any new students signing up to selected accommodation.
The union links such offers to the wider university funding crisis which has led to suggestions that some universities could fail financially.
“The over-reliance on tuition fee income is causing huge financial instability across the sector,” said Ms Grady. She wants the government “to provide emergency funding to protect all jobs, courses and institutions at risk and end the failed marketized higher education experiment.”
This is just not right? Students need a better deal
Owen Redman whose company Roome looks after the interests of students and housing, goes further with his analysis,
‘Students shouldn’t be deciding on their University down to cash or accommodation rewards, it should be down to the right course and university for them.
Not only now could this cause a further imbalance by students trading up, or going for courses and universities with the best offers, which may result in capacities being filled and students losing out on their initial offer they would have rejected to go through clearing.
But it also sets a bad precedent for students in the following years, why as a student would you be incentivised to apply in the traditional format, have a firm and second choice, when most universities will have clearing spaces and offer benefits if you go through clearing instead?
This could end up resulting in more clearing students year on year, putting far more pressure on university staff and accommodation teams to ensure students accepted in clearing will have a place to stay.’
To find out more about Roome click on this LINK.
Andrew Stanton Founder & Editor of 'PROPTECH-X' where his insights, connections, analysis and commentary on proptech and real estate are based on writing 1.3M words annually. Plus meeting 1,000 Proptech founders, critiquing 400 decks and having had 130 clients as CEO of 'PROPTECH-PR', a consultancy for Proptech founders seeking growth and exit strategies. He also acts as an advisory for major global real estate companies on sales, acquisitions, market positioning & operations. With 100K followers & readers, he is the 'Proptech Realestate Influencer.'
