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PROPTECH-X ‘Proptech & Property News’: Fine & Country launches national ad strategy | Landlord proptech Hammock secures accreditation

PRESS RELEASE: Fine & Country diversifies its advertising strategy

Premium estate agency, Fine & Country has diversified its National Advertising and Marketing strategy with the inclusive of new media such as podcast advertising and more recently breaking into radio.

Chief Marketing Officer for Fine & Country, Emilie Despois, says: “Through the support of the network and our National Advisory Council (NAC), we have always had an extensive advertising strategy within the national print and online media, ensuring we gained maximum exposure for the network through those mediums. As our network and advertising spend has grown, so has our ability to push into different types of media creating a multi-platform strategy that explores a variety of other avenues that will benefit both the brand and our network of agents.”

Despois adds that the brand has seen a lot of success through podcast advertising campaigns, which saw an increase in Fine & Country’s brand awareness. “Following the success of the podcast campaigns, we wanted to take our audio campaigns to the next level by including radio. Our research reveals that following national print, online and podcast advertising, radio in one of the top channels that grabs the attention of customers within the prime property sector of the market – Fine & Country’s target audience,” she adds.

According to Despois, while many brands reduced their advertising spend during the pandemic, Fine & Country increased advertising spend and has continued to push the promotion of the brand and find new opportunities to raise brand awareness ever since. “Ideally, we want to ensure that we are covering all the types of media our target audience would access and engage with. Brand visibility and awareness is key to ensure that Fine & Country is top of mind when a vendor want to list their home, or a buyer is looking for a property within the upper quartile of the market. Our extended multi-channelled approach will ensure we reach a larger targeted demographic than ever before,” she comments.

The radio adverts will be broadcast in two bursts of six weeks each, across three radio stations, remaining Absolute 80s, Classic FM and LBC UK.




PRESS RELEASE: Hammock secures ICAEW Technology Accreditation

London, UK. 18th July 2022 – Property finance platform Hammock has been accredited by the Institute of Chartered Accountants in England and Wales (ICAEW), recognising its position as a leading provider of property finance management services to accountants and their landlord clients.

Hammock’s innovative products and services have been accredited in the newly created category titled ‘Finance Software for Property Rental Market’, further highlighting the growing need for solutions and services in this corner of the market.

“We are delighted to have been formally accredited by the ICAEW to help accountants and their landlord clients get ready for MTD” said Manoj Varsani, founder and CEO of Hammock. “For accountancy firms of all sizes, the upcoming MTD for ITSA changes will have a significant impact on the way they manage landlord clients. We want to help firms unlock the opportunities that these new regulations create and, of course, minimise the challenges.”

The ICAEW’s Technology Accreditation covers a range of products, all designed for the accountancy industry. Each is independently evaluated through a rigorous process.

Craig McLellan, Commercial Business Manager at ICAEW, commented:

“We are delighted that Hammock has been accredited by the ICAEW. It is important that we continue to give members the ability to review independently evaluated software. Supporting the growth and delivery of property finance management services to accountants and their landlord clients”.

Varsani added: “Through this accreditation, Hammock’s offering is rightly recognised as being market leading for practitioners looking to better service their existing landlord clients, or acquire new ones, during this time of digital transformation.”

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Andrew Stanton Founder & Editor of 'PROPTECH-X' where his insights, connections, analysis and commentary on proptech and real estate are based on writing 1.3M words annually. Plus meeting 1,000 Proptech founders, critiquing 400 decks and having had 130 clients as CEO of 'PROPTECH-PR', a consultancy for Proptech founders seeking growth and exit strategies. He also acts as an advisory for major global real estate companies on sales, acquisitions, market positioning & operations. With 100K followers & readers, he is the 'Proptech Realestate Influencer.'

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